What is Web Analytics and why is it important?



If you’ve ever had an idea for a product or service that you think could net you a fortune, you may well have considered setting up an internet business with the aim of sitting back and watching the money roll in.

Well, Making money online may sound easy but competing with the millions of websites to show e your product or service is a major task in itself.

You might invest heavily in marketing or even through networking to get masses of people to visit your site but what happens after that.

You cannot just sit and pray for users to make purchases. You need to understand what users do on your site and what actually encourages the buying behaviour on your site.

To understand this you will need Web Analytics ……

If you are still here, and reading this then fear not… we will walk you through this.

.what is Web Analytics?

Web analytics is a generic term used to understand the impact of a website on its users.
Most of the websites you visit these days have some sort of web analytics tool installed. Some major E-commerce companies and other website publishers often use more than one Web analytics software on their sites to understand user behaviour on their sites.

So what exactly is user Behaviour?

Well, this is self-explanatory. The website owners want to understand what a user does on their website.

This includes the following:
Where did the user come from?
what search engine did the user use?
What keyword did the user use to find the website through a search engine?
which page did the userland on?
How much time did he spend on the site?
What pages did the user visit?
Which country is the user from?
Is this the users first visit?
How do returning visitors behave?
How much time did the user spend on the site?
What is the page user visited before purchase is made?

There are many behavioural patterns which you can get from web Analytics and understanding these trends will help improve sales on your website.

Why is web Analytics important?
Well, If you have read the above then it is clear why web Analytics is important.
Moreover, Web analytics software can also be used to monitor whether or not a site’s pages are working properly. With this information, you can determine which areas of the site are popular and which areas of the site do not get traffic.

Web Analytics provides you with data that can be used to streamline a website to create a better user experience.

Contact Thinking Tiger to get more info on Web Analytics and see how we can help you.